Design

Space Tech
Expo Europe 2023

An interactive 3D booth experience crafted for OKAPI:Orbits, designed to captivate visitors and showcase their innovations at a global space expo.

Client

OKAPI:Orbits

Date

Oct 2023

Services

3D Design, Animation, Design

Find Us

Satellite in orbit above Earth with the tagline “Making NewSpace Safer” for OKAPI
' Space Traffic Management services, showcased at Space Tech Expo Europe 2023.


About Work

OKAPI:Orbits is a forward-thinking NewSpace company, focused on creating innovative solutions for satellite operations and in-orbit services. In collaboration with the European Space Agency, OKAPI developed Astrolabe, a service that offers seamless interoperability and decision-making for satellite operators, combining automated assessments, maneuver evaluation, and predictive evolution forecasting.

We were commissioned to design a full-scale booth for OKAPI’s presence at a major space conference. The booth aimed to showcase Astrolabe, along with OKAPI’s suite of space services, in a visually engaging and informative way. The goal was to create a space that reflected the company’s cutting-edge technology while facilitating interactions with potential partners.

Additionally, we provided a comprehensive marketing package, including a brochure and stickers for Astrolabe, allowing OKAPI to promote their service beyond the physical booth. This project demonstrated our ability to combine design with strategy, ensuring that OKAPI’s presence at the event was both impactful and memorable.

3D-rendered OKAPI:Orbits 
booth design for Space Tech Expo Europe 2023, featuring branding elements, Earth imagery, and the slogan “Making NewSpace Safer” for Space Traffic Management services.

Concept

Crafting The Roadmap

For OKAPI’s first major space expo, we designed a booth that would both attract attention and reflect the company’s high standards for innovation. Our goal was to encapsulate Astrolabe’s capabilities within a visual framework that aligned with OKAPI’s brand, while also providing a clear narrative for attendees.

The design featured bold, futuristic elements that communicated OKAPI’s cutting-edge approach. Each section of the booth focused on a different aspect of their technology, ensuring that the Astrolabe service was front and centre.

Here's what we did:

  • Crafted a bold visual identity for the booth, ensuring strong brand presence.
  • Designed interactive elements to engage attendees with OKAPI’s services.
  • Integrated Astrolabe's features into the layout, emphasising the service’s key benefits.
  • Highlighted OKAPI’s innovations with clear, easy-to-read displays and visuals.

This carefully planned visual experience helped OKAPI stand out at the conference, drawing interest from key stakeholders in the industry.

OKAPI:Orbits exhibition display with six large panels showcasing Earth and satellite imagery, along with a roll-up poster featuring the OKAPI:Orbits
 logo and the message “Maximise your efficiency” for Space Traffic Management, designed for Space Tech Expo Europe 2023.

Marketing Tools

Tools For Lasting Engagement

Alongside the booth, we developed a set of marketing materials to extend OKAPI’s reach at the conference. These materials were designed to work in harmony with the booth, reinforcing the messaging and enhancing Astrolabe’s brand identity.

What we created:

  • A brochure with detailed information about Astrolabe’s services, offering a clear and engaging presentation for potential clients.
  • Event stickers to increase visibility and interaction with the brand.
  • Custom designs for the booth, ensuring that the marketing materials were fully integrated into the event experience.

This cohesive marketing package gave OKAPI the tools to continue engaging with their audience long after the event concluded.

The end result was a seamless blend of physical and promotional assets that made a lasting impression on all event attendees.

Event Showcase

Bringing The Booth To Life

At the space expo, OKAPI’s booth became a centrepiece of their promotional efforts for the Astrolabe service. With the design finalized, we supported OKAPI in making their presence felt by providing visual assets that seamlessly fit their mission.

The booth was complemented by a range of marketing materials, including a 3D turntable-style video showcasing the booth’s features and brochures that explained Astrolabe's groundbreaking capabilities. Stickers were also distributed, aligning OKAPI’s branding with the interactive and hands-on nature of the expo.

Here's our approach:

  • Delivered high-quality 3D visualisations for use during the expo.
  • Produced brochures and branded stickers that explained OKAPI’s Astrolabe service.
  • Showcased the 3D booth video to attract attendees and engage potential partners.
  • Provided a comprehensive marketing package tailored for OKAPI’s live event needs.

These visuals extended the life of OKAPI’s event presence, providing the company with high-quality content for future marketing efforts.

The media package allowed OKAPI to amplify their message beyond the conference and solidify their presence in the NewSpace sector.

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